Our Story

One night before bed, I was going to give my husband a good night kiss. I realized his breath stinks. He insisted he'd brushed his teeth, but the smell lingered. He opened his mouth and the puzzle was solved - it’s his retainer. He hadn’t been cleaning them properly. 

We tried denture cleaning tablets and cleaning foams. They all taste like bleach, work like bleach because essentially they are bleach. The main ingredient is hydrogen peroxide, which surely is effective at cleaning, but tastes like a swimming pool and can easily cause sensitivity. 

That's when we decided to create something better.

Our journey began with a simple goal: to make oral care products that are clean, effective and also tasty. Our aim? To cater to the needs of those who wear dental appliances, children, and indeed, everyone seeking a fresh approach to oral hygiene.